Welsh Gourmet Butchers

After converting their factory to allow for an influx of online orders, Welsh Gourmet Butchers approached us to build their online retail store, and then regularly promote and optimise their search results.

Website

They required a very specific delivery module, as they were offering both local (delivered by their own drivers) and national (refrigerated couriers) delivery options. They also wanted to be able to offer delivery promotions including Free delivery over X amount and minimum order values. We scripted a module that detected a users location and offered them the delivery option that applied, allowing them to choose a specific delivery date.

SEO

As part of the web campaign, we were contracted to provide additional search engine optimisation services. It is currently early days, however results are already far better than originally hoped (by over 40%!) . We are focusing the campaign on 2 areas, the local area (North Wales) and further our into Chester and Wrexham. The campaign includes extensive promotion of the social features on their website and of their social profiles. This is done in order to invoke 'shares' and 'likes' which are great triggers for the likes of Google to show that the content on their website is valuable to Googles users. We are also helping them to create relevant content on their company blog including things such as recipes and meat buying guides.

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