Both large and small businesses all over the world have been discovering how social media can contribute to success and growth in all areas of their companies; yet there are still skeptics who just can’t get their head around how social media can benefit business. Well if that sounds like you, we’ve collected a list of reasons why you (or your boss if you make him/her read this too) should use social media to your advantage for your businesses!
1. Social media is an easy-peasy way to learn about your audience. In any industry, the key to success is knowing your client base and what they want from you. So with tools such as “Facebook Insights”, you can learn loads about your social media audience; their age, gender, language etc. This knowledge alone means you’ll be able to tailor your business posts and pitches to your audience and use language they’ll understand and appreciate.
2. You can target your audiences more effectively. As we’ve already said, social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. We here at Brainstorm use this to our advantage as it means we can write some of our posts in welsh and target them only to those in our audience who can speak welsh! Great to keep our welsh roots, and it also means we won’t alienate any others who don’t speak welsh!
3. Finding more customers! So Twitter for example allow small businesses to locate their current customers or seek out potential new customers. For example, if you open a new coffee shop in the neighbourhood, you can search to locate anyone tweeting about needing a morning brew within your area. Then you can invite them to come try a hot bevvy at your new coffee shop! (Bet you wouldn’t have thought of that!)
4. Receive instant feedback. Feedback is important as it shows you valuable insights into the customer perspective. And then you can improve your services or have a think about any constructive criticism you may have received, and build on it. Social media also allows you to make this feedback public so others can see what reviews your business has been receiving.
5. Learn about your competitors and stay ahead of the game! So let’s consider our coffee shop example again. Even though you may have the best coffee beans… Promotions in another coffee shop down the road may draw your customers away. However, if you have a presence on social media you can spot these promotions ahead of losing your customers and come up with an equally, if not more attractive offer for your own shop. Like a free biscuit maybe?!
6. Create relationships with customers. Social media is great for creating meaningful relationships with your customers. For example, social media allows businesses in the tourism industry to create dialogue with travellers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.
Still not convinced? Well where’s the harm in trying? Not to mention it’s all free, there’s no registration fee or anything to sign up and create a profile on Twitter or Facebook. And if you want to boost your company on social media but haven’t got the time or just can’t be bothered… There are companies out there who will look after your social media for you (though that bit isn’t free!) So our advice is at least give it a go, and see where it can take your business. We’ve also gathered a few bits and bobs on our Pinterest page about the best times to post on social media, and other tips and tricks for you to pinch at your leisure!