Search engine optimisation - a brief overview

Search engine optimisation – a brief overview

What is search engine optimisation?

Search engine optimisation (SEO) is about making sure that your website contains the right textual content and is designed and built to ensure that your site appears prominently in search engine. This is done by using responsible methods (White Hat SEO), which means not using spamming methods often used by some less ethical SEO companies. I will try not to use much jargon in this article. So how does SEO work?

Search term

Let’s say you own a photography business. If your website isn’t optimised for your search terms, then search engines will have a difficult time helping people find you. But if you were to optimise your website, for the search terms, photography, photos, camera, and anything else that is relevant to your business then, you will start the process of SEO, but as with most things there is a lot more to it than that.


Relevancy is an important part of SEO, because search engines have developed new ways of determining if you website is relevant. It is a good idea to look through your website and check if all of the information you have on your website is relevant to your search terms, and ensure that none of the content on your website is duplicated content, as this will have a negative effect, and can effect your search engine rank.

Social interaction

Being on social media isn’t enough to drive you up to the top of the search rankings, but if you remain active, encourage people to share your content, and have conversations with potential customers on social media, all of this is good for SEO, as it shows that people are interested in what you have to say, but let this happen naturally, don’t sign up with an account and straight away send out thousands of messages to potential customers, because this will be viewed as spammy and will have a negative effect on your search engine result. Instead you will want to build up a loyal following, and watch it continue to grow over time. Think of like an oak sapling, with time and care you can see it become a mighty oak tree, whereas if you were to over water it in the beginning you are likely to have a dead tree.

On-page optimisation

On-page optimisation is about ensuring that the pages on your website are optimised to your search terms, but this doesn’t mean stuffing your page full of your search term, or filling your tags with the keywords you want to be searched for. It is about making all of the information and your tags relevant to the topic you cover. A good resource for finding new keywords is Keyword Tool you can use this to generate new ideas for keywords, based on what previous people have searched for using search engines, so you know that the keywords you see are all in use. Remember if it’s not relevant it could damage your search rank. Search engines also take into account alternative tags on images, so make sure that you put relevant information into your alternative tag on your images.

There is more to search engine optimisation than I can cover in this article, but I thought I would give you some of the basics so that you can begin to see how search engine optimisation works. If you have any questions you would like to ask feel free to contact us. Enjoyed this blog? Read more of our blogs. Find us on Twitter, Facebook, LinkedIn, and Google+

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